Believe it or not, people love to own personalised stuff. The recent study shows that there has been an increasing trend of personalising stuff all over the world. You can understand this better after a look at the limited edition items. You will by default see a craze of owning them. All those put together indicates that it is an art of making things unique that makes those special and close to the heads and hearts of the people. Today, millions of products and services are getting personalised worldwide and this will continue in the years to come with the higher disposable income. In short, personalisation has a correlation between one’s disposable income and his tastes and preferences. However, factors like the surroundings, events and geographies play a pivotal role here especially with regard to the type of personalisation that one needs.
The USP (Unique Selling Proposition) of personalised wine bottles:
- Opportunity to express: Personalising stuff, you actually create an opportunity to express yourself in more than one ways. For instance, it gives you an opportunity to let the receiver of a personalised gift feel how much you care for him. At the same time, it arouses creativity in you that complements your thought process better. On top of it, it gets noticed by the recipient. The best part here is that you talk to the recipient one-to-one basis thereby avoids the lapse in communication and makes the bonding stronger than ever before. Personalised wine bottles, for instance, bear the warmth and depth of your relationship with the receiver.
- Uniqueness: Making things personalised, your stuff becomes unique. Having said that, we mean, there will be no other look-alike product in the market. As such, the receiver of the product will treasure his possession. This is eminent from the fact that people usually keep such products at the guestroom or in the open area frequented by his guests.
- Adding values: Personalisation of wine bottles adds value to it. The signature of special one on a wine bottle, for instance, makes it very special and increases its value manifold. So goes with your family and friends when you add your signature on the stuff and gift it to them.
- Making someone feel privileged: It is an opportunity of making someone privileged. Taking the cue from the earlier instance, you can understand this better. A wine bottle signed by a dignitary person in your known is simply priceless. You feel honoured and privileged too.
The trend of personalisation began its journey long back, maybe in the medieval era or before. This is eminent from the fact that kings and queens had the privilege of making things specially designed for them. Having said that, we mean, the type of attire, everyday items used by them are unique that, in many a case, also carried royal symbols. This translates to the fact that personalisation of stuff has a rich heritage and pedigree though it sounds a relatively new concept these days. However, a fusion of the old with the modern can be best described as the latest trend in personalisation that is paying rich dividends to people and companies worldwide.